If you have a website -- go to the Internet Movie Database and get  a link to your site!  That is where a large percentage of people either look, or are told to look.

Also try and get on the major search engines.

Put photos or a poster up at the head of the line so people know who is over there.  I have on occasion walked past someone I would have been very interested to see several times because either I didn't see the white sheet of paper, or I didn't recognize the name, or there was such a crowd I couldn't see anything and didn't have time to wait in line on the chance it might be someone I recognize.  At best, the main floor is open for 40 hours, and there are roughly 1,000 booths downstairs, not to mention a host of interesting panels.  If I don't know who is at the table this line leads to the odds of my standing in line for 20-30 minutes decrease rapidly.  :(

Do your best to be in the signing area for the amount of time you promised on any given day.  If work or career related conflicts occur, okay, you don't make it.  But if you are just running half an hour late -- and can stay half an hour late on the other end of the signing so you are still there three hours as expected, people will appreciate it far more than you can imagine!

If you are selling things, try and have something for every price range... and go ahead and put your web address on the back so people know where they can get more when the budget has room for it.

Bring a pre-printed price list and post photo prices where people can see them.  

If there is reason to expect a big line, go ahead and bring a spare copy to put up on the easel at the entrance to the line.  Be sure to note "One Autograph Free"  or "You Brought It?  I'll Sign It -- Free" so people with no money in the budget will go ahead and get in line, but that gives people time to think about how much they want to spend -- and talk themselves into "well, it is only ten dollars... and when am I realistically going to have the chance again?"

(C) Kay Kellam, 2001 for PopArtsPlace.com
Prior to having her first novel, A Life to Di For, published author Kay Kellam enjoyed a variety of jobs that helped to shape her outlook on the world, and her profession.   more...