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RATINGS HIGHLIGHTS National Highlights - Sunday, March 30, 2003
| The premiere of BLACK SASH secured significant growth in the hour vs. the equivalent night a year ago, despite having to air against the theatrical martial arts film "Shanghai Noon" on CBS. Nevertheless, BLACK SASH defeated CBS in its time period across the 12-34 and teens demos, as well as adults 18-34 and women 18-34. The new drama improved the time period compared to the parallel week last year +46% in persons 12-34 (1.9/5), +64% in women 12-34 (2.3/6), +17% in men 12-34 (1.4/4), +50% in adults 18-34 (1.8/5), +85% in women 18-34 (2.4/6), +64% in adults 18-49 (1.8/4), +122% in women 18-49 (2.0/5) and +25% in men 18-49 (1.5/3). BLACK SASH averaged 4.1 million viewers for the hour, improving +53% over the parallel night a year ago. |