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"BLACK SASH," "CHARMED," "THE JAMIE KENNEDY
EXPERIMENT,"
"REBA" AND "GROUNDED FOR LIFE" ALL SHINE FOR THE
WB,
WHICH ACHIEVES GROWTH FOR THE WEEK AND SEASON COMPARED TO THE LAST SEASON
RATINGS HIGHLIGHTS National Highlights - Sunday, March 30, 2003
- The premiere of BLACK SASH secured significant growth in the hour
vs. the equivalent night a year ago, despite having to air against the
theatrical martial arts film "Shanghai Noon" on CBS. Nevertheless,
BLACK SASH defeated CBS in its time period across the 12-34 and
teens demos, as well as adults 18-34 and women 18-34. The new drama
improved the time period compared to the parallel week last year +46% in
persons 12-34 (1.9/5), +64% in women 12-34 (2.3/6), +17% in men 12-34
(1.4/4), +50% in adults 18-34 (1.8/5), +85% in women 18-34 (2.4/6), +64% in
adults 18-49 (1.8/4), +122% in women 18-49 (2.0/5) and +25% in men 18-49
(1.5/3). BLACK SASH averaged 4.1 million viewers for the hour,
improving +53% over the parallel night a year ago.
