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BURBANK, Calif. -- October 21, 2002 -- NBC has ordered nine additional
episodes of both of its critically acclaimed Sunday-night freshman dramas -- American
Dreams (8-9 p.m. ET) and Boomtown
(10-11 p.m. ET) - it was announced today by Jeff Zucker, President, NBC
Entertainment.
Weve been thrilled with the quality and the performance
of both of these new series, said Zucker. American
Dreams and Boomtown,
along with Law & Order: Criminal Intent, have finally put us on the map on
Sundays. They represent the gold standard of what we hope for in a quality
drama.
With "American Dreams" and "Boomtown" delivering big ratings this fall, NBC currently boasts the No. 1 regular lineup on Sunday night among adults 18-49 and total viewers for the season, after running third by both measures at this point last year.
"American Dreams" is averaging a 4.4 rating, 11 share among adult 18-49 and 12.0 million viewers overall this fall and has won its hour among adults 18-49 with three of its four regular telecasts to date. "American Dreams" is averaging a powerful 20 percent build from its first half-hour to its second in the 18-49 category.
"Boomtown," dubbed the seasons top new drama by such publications as USA Today, TV Guide and Entertainment Weekly, is averaging a 4.3/10 among adults 18-49 and 11.4 million viewers overall, giving NBC improvements of 8 percent among adults 18-49 and 15 percent in total viewers versus year-ago results in the time period.
